You want to know what “drawing power” is? Consider this story: After taking ownership of Scoop Beauregard’s, a tiny ice cream a coffee parlor nestled in Arlington’s Westover Plaza, new owners Kris and Michelle Rowley wanted to freshen up their new shop. As the couple started repainting the walls, they hung a “Sorry, We’re Closed” sign on the front door. Over the ensuing few days, passersby would read the closed sign, then come in anyway.
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