Tag: marketing

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Editorial: ‘Branding Falls Church’

The new “Brand Development Initiative” launched by the Falls Church Economic Development Authority (EDA) this week comes as a sight for sore eyes among those, most especially this newspaper, who have long been touting the need for an aggressive and comprehensive marketing strategy for the City of Falls Church.

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Falls Church News Briefs

F.C. Launches ‘Brand Development Initiative’ Leaders of the City of Falls Church’s Economic Development Authority (EDA) stepped before the F.C. City Council Monday night to announce the launch of a significant new marketing initiative for the City.

Local Commentary

Editorial: How Ads Work

Despite the almost breathtaking initiative coming out of Falls Church’s City Hall last week to move with warp-speed to pitch the City to the new Congress, in Washington for orientation, and the legions applying for 7,000 jobs with the new administration, no mention of the effort was made at this […]

Local Commentary

Editorial: The Coming Turnover

It is a generally overlooked fact, obfuscated perhaps by all the attention being given to the upcoming election and the global, national and regional economic struggles, that the Washington, D.C., region is poised to undergo a massive turnover in population over the next few months.