Product diversification is becoming more commonplace in the beverage world. And, we’re speaking not just of what’s in the bottle, but where it is produced.
And we thought that parity talk only pertained to college football.
Long, long ago, in a market not so far from where I now live, Four Roses was a commonplace whiskey brand. I can still recall seeing it on the bar shelves at the homes of family friends, and pictures of it in magazines and on bulletin boards.