Says ‘Branding’ Puts Cart Before Horse Editor, The Economic Development Authority (EDA) for the City of Falls Church is currently working on a program of “branding” for the City.
Says Making Falls Church Pedestrian Friendly is Key Editor, The Jan. 29 edition of your newspaper reported (yet another) economic development initiative in the form of giving the City a brand-name identity as an additional means of marketing us to developers, businesses, consumers, and homebuyers.
The new “Brand Development Initiative” launched by the Falls Church Economic Development Authority (EDA) this week comes as a sight for sore eyes among those, most especially this newspaper, who have long been touting the need for an aggressive and comprehensive marketing strategy for the City of Falls Church.
“How much do you like dogs?” Harris Eisenberg, Manager of Client Services for the Falls Church-based Mediastudio, asked.
With 65,000 square feet of new retail space now under construction and coming on line within three years in the City of Falls Church, the City’s Economic Development Authority is poised to launch a business recruitment effort targeting 67 prospects identified in a study as “a good fit” here. A […]