2024-05-27 2:51 AM

Memorial Day 2024 Issue!

Letters to the Editor: May 14 – 20, 2009

Says ‘Branding’ Puts Cart Before Horse Editor, The Economic Development Authority (EDA) for the City of Falls Church is currently working on a program of “branding” for the City.

Letters to the Editor for the week of February 12 – 18, 2009

Says Making Falls Church Pedestrian Friendly is Key Editor, The Jan. 29 edition of your newspaper reported (yet another) economic development initiative in the form of giving the City a brand-name identity as an additional means of marketing us to developers, businesses, consumers, and homebuyers.

Editorial: ‘Branding Falls Church’

The new “Brand Development Initiative” launched by the Falls Church Economic Development Authority (EDA) this week comes as a sight for sore eyes among those, most especially this newspaper, who have long been touting the need for an aggressive and comprehensive marketing strategy for the City of Falls Church.


The small but dedicated staff at the branding agency Mediastudio was recently recognized by the Washington Business Journal. (photo: News-Press)

  “How much do you like dogs?” Harris Eisenberg, Manager of Client Services for the Falls Church-based Mediastudio, asked.

F.C. Unveils New Marketing Push, But Logo Draws Mixed Reviews

New Falls Church Logo

With 65,000 square feet of new retail space now under construction and coming on line within three years in the City of Falls Church, the City’s Economic Development Authority is poised to launch a business recruitment effort targeting 67 prospects identified in a study as “a good fit” here. A new City logo associated with […]