Falls Church’s New ‘Brand’ to Be Exhibited

The City of Falls Church will exhibit its trademark brand, “The Little City,” at the National Trademark Expo on Oct. 14 and 15. Hosted by the U.S. Patent and Trademark Office at its Alexandria campus, more than 20 exhibitors will highlight the value of brand names and other trademarks to educate the public about their role in commerce and the global marketplace.

“The City of Falls Church is excited to participate in the National Trademark Expo. Just as much other cities, states and regions have successfully marketed themselves, we are proud of our unique brand and the opportunity to promote it on a national stage,” said Mayor Nader Baroukh.

The Little City name and brand were created to capture the essence and aspirations of Falls Church, one of Virginia’s smallest independent cities with its 11,500 residents located within six miles of Washington, DC. The brand was developed by the Falls Church-based advertising firm of SmithGifford for the City’s Economic Development Authority. The trademark was secured with the assistance of Erik Pelton, a local attorney and trademark specialist.