F.C.’s SmithGifford Announces New President

Falls Church’s own SmithGifford, a D.C.-region top ten, award-winning, full service advertising agency announced last week Karen Riordan as its new president.

Riordan recently left her post as president of Arnold Worldwide and joins founders Matt Smith, who now assumes the role of chief executive officer, and Bruce Gifford, chief creative officer to create what they call “a new agency model in D.C. that is creativity-driven, media-agnostic and innovative.”