F.C. ‘Branding’ Aimed to Shift Negative Views of ‘Outsiders’

City Hall Chiefs Told Big Image Facelift Needed

The project to professionally “brand” the City of Falls Church, which is closing in on some core solutions, was presented to a room full of key City Hall personnel, led by City Manager Wyatt Shields, at the project’s “war room” in the offices of the Falls Church-based Smith-Gifford marketing agency Tuesday morning.

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