The super bomb of the Super Bowl was the blatantly homophobic Snickers ad that aired in the first quarter of the game. It began with two homely male mechanics fixing a car while under the hood. One plucks a Snickers out of his pocket and starts to devour it, while his friend longingly watches. Unable to constrain himself, the friend chomps on the other side of the bar until the two meet in the middle of the candy bar and inadvertently kiss.
