Ed Saltzberg, chair of the Falls Church Economic Development Authority (EDA), showed some chutzpa when he stood up at the monthly luncheon of the Greater Falls Church Chamber of Commerce Tuesday to respond to the News-Press coverage last week of the controversial logo associated with a new EDA marketing study. He was dismayed that the News-Press focused on the logo and not the substance of the report. But in a conversation with him afterwards, it was explained that the article was never intended to be about the report, which could be saved for another day. Instead, it was about that logo, itself, what people think of it, and more importantly for us, how it came to be and what it implies. To us, and many others in town, it looks more like third grade refrigerator art than the work of a professional.
