There is a fraternity of enthusiasm that encompasses spirits makers on various scales. But when it comes down to the actual production of drinks, building the businesses certainly remains a matter of scale.
We may talk of the romanticism of the cocktail hour, the gusto of the beer party, the scintillating conversation sparked by fine wines, but at the end of the day it’s all a business.
I have always disliked year-in-review top 10 lists simply because it’s such an arbitrary number. So here, in no particular order, are just some of my favorite drinking-world moments of 2007.
MOUNT VERNON, Va. — As white-gloved volunteers carefully doled out the amber liquid into tiny plastic cups, a tall, white-haired man regally strolled the ground, accepting congratulations and handing out compliments to his staff.
So far Soju for Anheuser-Busch, a company you can’t accuse of rushing into the spirits field.