One of Virginia Tourism Corporation’s ‘LOVE’ sculptures, part of its promotional “Love Works” program built on the “Virginia Is for Lovers” slogan, has been loaned to the organizers of Watch Night, the 17th annual New Year’s Eve celebration in downtown City of Falls Church.
The new initiative begun in 2014 is called “Bring LOVE to Your Town.” “Our iconic Virginia is for Lovers brand is about love – pure and simple – and has been for more than 40 years,” said Alisa Bailey, president and CEO of the Virginia Tourism Corporation.